KANYE WEST and adidas Originals: Introducing the YEEZY BOOST 350


Press Release

Launched this past February with an epic New York Fashion Week presentation, YEEZY Season 1 by Kanye West and adidas Originals ignited a global sensation with an unprecedented public live-stream and the subsequent release of the YEEZY BOOST, which immediately sold out in a worldwide frenzy of anticipation.

YZY350_WHITE_019

Recently, West and adidas released the second sneaker developed in their close collaboration: the YEEZY BOOST 350. Launched globally on June 27, the trainer features an upper composed entirely of adidas’ Primeknit: a breakthrough material developed using the latest digital engineering methods to fit like a second skin. Leveraging adidas BOOST™’s highly responsive properties, the shoe boasts the ultimate in comfort and performance, ensuring that the wearer’s every step is hyper-charged with an endless supply of light, fast energy.

Magic 89.9’s DJ Suzie pumped up the excited sneakerheads present during the event.

Magic 89.9’s DJ Suzie pumped up the excited sneakerheads present during the event.

A huge crowd gathers outside the adidas x Sole Academy Pop-Up Store in BGC last June 27, 2015 for the global launch of the Yeezy Boost 350.

A huge crowd gathers outside the adidas x Sole Academy Pop-Up Store in BGC last June 27, 2015 for the global launch of the Yeezy Boost 350.

Jen Dacasin, adidas PH Asst. Manager for Omni Channel and Carlo Trillo, Sole Academy Marketing Head, officially opened the launch.

Jen Dacasin, adidas PH Asst. Manager for Omni Channel and Carlo Trillo, Sole Academy Marketing Head, officially opened the launch.

The YEEZY BOOST 350 is composed of beautiful yet simple materials, speaking to West’s ambition of creating a clean, modern, effortless template for footwear and apparel. By fusing adidas’ unparalleled engineering with a timeless aesthetic, the YEEZY BOOST 350 presents a fearless step into the future of style.

With adidas BOOST’s highly responsive properties, the shoe boasts the ultimate in comfort and performance, ensuring that the wearer’s every step is hyper-charged with an endless supply of light, fast energy.

With adidas BOOST’s highly responsive properties, the shoe boasts the ultimate in comfort and performance, ensuring that the wearer’s every step is hyper-charged with an endless supply of light, fast energy.

Yeezy Boost 350

Every inch of Sole Academy, BGC was dressed in the epic three stripes brand which showcased other adidas sneakers.

Every inch of Sole Academy, BGC was dressed in the epic three stripes brand which showcased other adidas sneakers.

Sole Academy Marketing Head, Carlo Trillo, adidas brand ambassador Isabelle Daza, adidas PH Asst. Manager for Omni Channel Jen Dacasin, and adidas PH Country Manager Adrien Semblat were all smiles during the Yeezy 350 launch last June 27 in the adidas x Sole Academy Pop-Up Store in BGC.

Sole Academy Marketing Head, Carlo Trillo, adidas brand ambassador Isabelle Daza, adidas PH Asst. Manager for Omni Channel Jen Dacasin, and adidas PH Country Manager Adrien Semblat were all smiles during the Yeezy 350 launch last June 27 in the adidas x Sole Academy Pop-Up Store in BGC.

Kanye West’s collaboration with adidas Originals was exclusively available in Sole Academy, BGC.

Kanye West’s collaboration with adidas Originals was exclusively available in Sole Academy, BGC.

The YEEZY BOOST 350 is available on adidas.com/KANYE and dropped exclusively at the adidas x Sole Academy Pop-Up Store in BGC last June 27 for Php 11,495. It is also accessible through the adidas Confirmed app in New York, Los Angeles and Chicago, a first-of-its-kind sneaker reservation mobile application. The updated app – available in the Apple app store and Google Play- allows consumers to sign-up, reserve, and pick-up their sneakers all through smart phones.

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