Out with the old, in with the new. adidas retires entire boot range.
PRESS RELEASE: Herzogenaurach, May 2015 – The game of football has changed over the years. Positions, traits and attributes that mattered before are irrelevant now. There’s a new set of rules. Forget everything you thought you knew about football, the future is now and adidas is leading from the front.
In an unexpected new video released today, players including Leo Messi, Thomas Müller, Luis Suarez and Oscar sparked a revolution and announced the end of adidas’ existing on field boot silos. No more Predator, f50, 11Pro and Nitrocharge.
adidas has always been the leading brand in football innovation and, working with top coaches such as Pep Guardiola and Jose Mourinho, they have identified that the game has changed and instead of previously defined player types or positions, modern football teams nowadays need only two types of player on the pitch.
Speaking ahead of the launch of adidas’ latest product breakthrough, Pep Guardiola said: “It’s chaos or control. You need both. They are part of the game. Part of the field. You need players who have to analyse what you have to do. And there are other ones who have to be a bit free and show his talent as much as possible. When you have a team you mix both types of ideas. You have a big advantage.”
The football world will wake up and take notice on Monday 25th May when adidas’ revolutionary new products designed for the modern game are unveiled for the first time. In the meantime, fans can follow @adidasfootball #BETHEDIFFERENCE on twitter to join the conversation.
Welcome to the new adidas football. Welcome to X and Ace.