PRESS RELEASE: Taguig – It’s how you start. And how you finish it. Under Armour Philippines officially launched the first leg of its “Earn Your Armour” campaign with the “Fight Form: Elite Edition” at Bonifacio High Street, Bonifacio Global City. The campaign is organized by Triple Private Ltd., the exclusive distributor of Under Armour in Southeast Asia.
In partnership with Ultimate Fitness gym and Coach Erwin Tagle, the “Philippine Bruce Lee”, the challenge brought together dozens of martial arts enthusiasts for an evening of intense workouts. Pioneered by Coach Erwin Tagle, “Fight Form” is a fitness program that utilizes martial arts movements in a no-contact format. The high intensity workout lets athletes practice mixed martial arts movements such as jabs, kicks, sprawl and brawl, and others without need of a sparring partner. Athletes are scored based on number of repetitions within a set time limit, or maximum time to sustain a particular movement or position.
The launch of “Fight Form: Elite Edition” kicks off a 6-week program for aspiring athletes to Earn Their Armour with daily and weekly challenges. Participants must log on to http://www.tripleready.com to register, then download the Endomondo fitness app to receive their challenges and to log their accomplishments. At the end of the series, the participants with the highest number of points get to bring home a full suite of Under Armour apparel and footwear.
To highlight Under Armour’s kinship with the martial arts community, the launch also featured exciting demonstrations of Muay Thai, jiu-jitsu and wrestling. Celebrity athletes Luis Manzano, JC de Vera and JM de Guzman showed their martial arts prowess to the delight of the audience.
Also gracing the event were MMA Asia superstar and One Fighting Championship bantamweight title holder Mark Striegl, volleyball superstar and fitness icon Gretchen Ho, and Robi Domingo.
“With the growing popularity of mixed martial arts, the public wants to experience that same kind of exhilaration and physical challenge without necessarily engaging in combat against another opponent. ‘Fight Form’ lets the athlete get that kind of experience while honing his Agility, Speed, and Endurance, which are cornerstones of the Under Armour philosophy”, said Adrian Chai, the Chief Marketing Officer of Triple Private Ltd.
The Earn Your Armour: Fight Form Elite Edition is the first leg of a 6-part series. Its fitness partners include Ultimate Fitness, FortRock Fitness, Focus Athletics, and Hammer Program. Its media partners for the event were Business Mirror, Health and Fitness, and SpeedTV by MP Turbo.
Contestants can sign up to participate in Earn Your Armour on http://www.tripleready.com , a one-stop fitness and wellness online portal. The campaign uses Endomondo, a social fitness mobile app, were participants are able to track workouts on-the-go with their mobile devices.
Certified trainers from the various institutions will select winners of the campaign, taking into consideration number of successful exercises the individual has done. Winners will be awarded apparel from Under Armour. For the first leg, winners took home the new Avengers seamless replica compression wear.
The next leg of Earn Your Armour will be on July 22 at UP Town Center. Try-outs are ongoing at Ultimate Fitness and Anytime Fitness. For schedule updates please check http://www.tripleready.com
1. Sign up at http://www.tripleready.com/earnit
2. Join the challenge by clicking the Endomondo link provided by Tripleready.com
3. Submit entries on Endomondo by logging qualifying workout(s) during the challenge,
using the Endomondo iOS/Android app, or other fitness tracking device (e.g. GPS-
4. Complete stipulated workouts every week of the challenge
5. Share workouts on Facebook or Instagram with the hashtags #EarnIt ,
#EarnYourArmour, and #UnderArmourPH
Follow the campaign on Facebook at facebook.com/UnderArmourSEA and on Instagram with the hashtags #EarnYourArmour and #EarnIt.