Under Armour launches The Avengers: Age of Ultron Alter Ego Baselayers, T-shirts and On-screen Replicas
Metro Manila, 9 May 2015 –U.S. revolutionary high-performance sports label, Under Armour, invites citizens to join the alliance in their quest for victory with the launch of The Avengers: Age of Ultron apparel. The new collection is an extension of the on-going collaboration with Marvel Comics and DC Comics for the label’s Alter Ego line.
This collection features the designs of the four main characters’ armour or torso on the Compression baselayer. The latter provides an ultra-tight, second-skin fit, delivering a locked-in feel to keep muscles fresh and quicken recovery time.
The embodiment of ultimate strength and undying spirit, the Hulk baselayer is a copy of the ripped beast, while Thor’s Asgardian battle armour, formed to overcome all obstacles, is a reflection of his dedication to saving mankind. A technology genius focused on continuous improvement, the Iron Man Mark 48 is a testament to Tony Stark’s panache. Meanwhile, Captain America embodies Under Armour’s I WILLTM mantra, an everyman with the unwavering spirit to constantly perform his best.
T-shirts featuring the emblems of the four superheroes are on sale as well.
“Athletes are like superheroes when they don their gear in whatever sport they play. They accomplish superhuman feats of physical and mental strength in pursuit of their personal or team goals during competition. Be it strength, resilience, speed, endurance or determination, we want to enable athletes to feel like a superhero, and show off their alter ego,” said Mr. Michael Binger, Chief Executive Officer of Triple Pte Ltd, the exclusive distributor of Under Armour in Southeast Asia.
Keeping to the brand’s promise of making one feel invincible, Under Armour has replicated the movie characters’ on-screen apparel, too. The same baselayers built for heroic performance donned by Pietro Maximoff (Quicksilver), Natasha Romanoff (Black Widow), Steve Rogers (Captain America) and Tony Stark (Iron Man), are now available in stores and online.
Armed with the mission to make all athletes better, Under Armour’s Alter Ego line taps into the transformative strength and inspiration of superheroes to create a collection of high-performance sports wear that inspires athletes to soar to new heights.
The Avengers: Age of Ultron apparel is priced from PhP1,995 to PhP5,395 and is available at all Under Armour boutiques, store-in-stores and online at http://www.underarmour.com.ph from May 9, 2015.