Under Armour Ph launches “Earn Your Armour” Campaign

Now is the time to prove that you have the will of an athlete! Recently, Under Armour Philippines introduces its newest campaign that aims to go be beyond your boundaries by accepting the physical challenges comprises of Strength, Endurance and Agility test. Read more the complete details below and the steps on how to join.

Fitness challenge series begins May!

METRO MANILA, April 23, 2015- How fit are you? Under Armour Philippines challenges athletes of various disciplines to test their mettle. As part of the “Earn Your Armour” Southeast Asian campaign, the Philippine series consists of six (6) fitness challenge events to be held in Bonifacio Global City.

“Earn Your Armour Philippines” is scheduled from May to December 1 and will consist of workout sets from various fitness domains that put a premium on Strength, Endurance, and Agility.

Under Armour Philippines formally launched the campaign on April 23 at Bonifacio High Street with a series of fun challenges for select Media and athletes as a teaser for the actual challenge legs.
Underscoring the importance of the Philippines to the brand, Adrian Chai, the Chief Marketing Officer of Triple Private Ltd., the exclusive sports and lifestyle distributor for Under Armour across Southeast Asia, gave the opening remarks.

“Fitness should be the goal of every health-oriented individual. With this campaign, Under Armour seeks to empower customers to work hard for their fitness gains and to be stronger, faster, and more athletic than they ever thought possible”, said Adrian. “We are excited to see how Filipinos will rise to this challenge”, he added.

Adrian Chai, the Chief Marketing Officer of Triple Private Ltd speaks during the Under Armour Ph launch

The event was also graced by Under Armour athletes Elle Alda, Coaches Martin Lloyd Antonio (Hammer Program), Erwin Tagle (Ultimate Fitness), Aries Fonacier (FortRock Fitness); Coach Andy Leuterio (Alpha Training Systems); and top Age Group triathlete Doray Ellis.

Coach Aries Espinosa led the Media and guest athletes on a short but intense fitness challenge of sprints, burpees, and other body weight exercises with the winners taking home a set of Under Armour apparel and footwear.

Under Armour athletes with Adrian Chai of Triple Private LTD, Six Degrees, and Quorum
Under Armour athletes with Adrian Chai of Triple Private LTD, Six Degrees, and Quorum

The event was held in partnership with Six Degrees, the multi-brand distributor for Under Armour in the Philippines. Its newest retail partner, RUNNR, proudly displayed the flagship Gemini running shoe during the launch.

“Earn Your Armour Philippines” series will be held in Bonifacio Global City on May 17, June 16, July 28, September 8, October 20, and December 1, 2015.

How to join in the first “Earn your Armour Philippiines”?Here’s how:

Contestants can sign up to participate in Earn Your Armour on www.tripleready.com, a one-stop fitness and wellness online portal. The campaign uses Endomondo, a social fitness mobile app, were participants are able to track workouts on-the-go with their mobile devices.

Certified trainers from the various institutions will select winners of the campaign, taking into consideration the number of calories burned as well as the exercises the individual has done. Winners will be awarded gift vouchers or apparel from Under Armour.

Participation details:
1. Sign up at www.tripleready.com/earnit
2. Join the challenge by clicking the Endomondo link provided by Tripleready.com.
3. Submit entries on Endomondo by logging qualifying workout(s) during the challenge, using Endomondo IOS/Android app, or other fitness tracking device (e.g. GPS-enable watch)/
4. Complete stipulated workouts every week of challenge.
5. Share workouts on Facebook or Instagram with hashtags #Earnit, #EarnyourArmour, and #UnderArmourPH.

Follow the campaign on Facebook at facebook.com/UnderArmourSEA and on Instagram with the hashtags #EarnyourArmour and #Earnit.




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