Under Armour Set to Open New Store in Manila’s SM Megamall
A few months after launching its first-ever Southeast Asia brand store in Bonifacio High Street, the US-based performance footwear and apparel brand continues its momentum in the market with the opening of a new brand store in the SM Megamall location.
The brand is hosting a special launch event on22nd October 2014.
“Opening in Megamall is a natural step for the brand’s expansion in the Philippines,” said Carlos Maza, Senior Director, New Markets, Under Armour. “The response to our brand from athletes in the Philippine’s has been tremendous and we look forward to increase our presence throughout the country.”
The store in Megamall will embody a retail experience that evokes the high energy and signature gritty ethos of the Under Armour brand. Endorsed by renowned athletes such as former Ateneo volleyball star Gretchen Ho and football ace, captain of the women national team Natasha Alquiros, Under Armour Megamall will offer to its fans the whole Fall-Winter range and the same technologies that are now pushing those athletes to the max.
The FW2014 collection includes the brand’s technological innovations such as the HeatGear® Sonic, Heatgear® Flyweight, Coldblack®, Coldgear®, UA Storm, UA Tech™ and the popular Compression range. Additionally, among the technical apparel available is HeatGear® ArmourVent™, a new training apparel technology platform available in both men’s wear and women’s wear. The UA Studio & UA StudioLux® lines are designed for athletic females such as brand ambassador and American Ballet Theater soloist Misty Copeland.
Under Armour is distributed in the Philippines through an exclusive partnership with Triple Pte. Ltd.
“The Under Armour Megamall store is the result of a well-planned expansion strategy,” said Adrian Chai, Chief Marketing Officer, Triple Pte. Ltd. “It’s in a high-traffic centrally located area making the brand even more accessible.”
Aesthetically, this new retail destination will bring to life the Under Armour brand personality. The environment will include accent metal and wood furnishings and the Under Armour Thrones, large black leather seats with the logo stitched in red prominently installed within the footwear zone.
The SM Megamall location was secured by local retailer, GrupoAthletica.
Location / Operating Hours
Bonifacio High Street
1F 12-13 Bonifacio High Street, Taguig City, 1634
Bldg A, UG Level Dona Julia Vargas Ave. Wack-Wack, Mandaluyong
Daily: 10am -10pm
+63 2 654 5466