The renowned originator of performance footwear, apparel and accessories produced for all kinds of athletes and levels; the well-built Under Armour expanded its second store into a more accessible and reachable access to most athletes, new spot located in SM Megamall.
Enthusiasts located in nearby areas of SM Megamall which feel-hassles to drop into UA store located in Bonifacio Global City recently opened a few months ago will now be capable to catch their preferred UnderArmour sports apparel as they opened their new store on the upper ground level of SM Megamall, Building A. The store in Megamall will embodies a retail experience that evokes the high energy and the signature gritty ethos of the Under Armour brand. Endorsed by popular athletes such as former Ateneo volleyball star Gretchen Ho and football ace, captain of the women national team Natasha Alquiros, Under Armour Megamall will offer to its fans the whole Fall-Winter range and the same technologies that are now pushing those athletes to the max.
The commitment of the brand to make athletes better is the key to their success in continuing the brand’s momentum in the market. In the statement shared by the Senior Director, New Markets, Under Armour Carlos Maza says that “brand’s expansion in the Philippines is a natural step. And with the tremendous response of athletes to their brand they are looking forward to increase the presence of UnderArmour throughout the country.”
Store inspired based on UnderArmour personality
Aesthetically, this new retail destination will bring to life the Under Armour brand personality. The environment will include accent metal and wood furnishings and the Under Armour Thrones, large black leather seats with the logo stitched in red prominently installed within the footwear zone.
The FW2014 collection includes the brand’s technological innovations such as the HeatGear® Sonic, Heatgear® Flyweight, Coldblack®, Coldgear®, UA Storm, UA Tech™ and the popular Compression range. Additionally, among the technical apparel available is HeatGear® ArmourVent™, a new training apparel technology platform available in both men’s wear and women’s wear. The UA Studio & UA StudioLux® lines are designed for athletic females such as brand ambassador and American Ballet Theater soloist Misty Copeland.
Here are some of the selections of Under Armour’sFall Winter 2014 Collection
More products are available in the store.
Under Armour is distributed in the Philippines through an exclusive partnership with Triple Pte. Ltd.
“The Under Armour Megamall store is the result of a well-planned expansion strategy,” said Adrian Chai, Chief Marketing Officer, Triple Pte. Ltd. “It’s in a high-traffic centrally located area, making the brand even more accessible.”
The event is not only ends in cutting chains and introducing the entire store. Similar to the previous opening of the first-ever Southeast Asia brand store in Bonifacio High Street it has celebrity challenge that spice up the event in going beyond with UnderArmour. A group of fit and gorgeous celebrity actors & actresses and athletes derives from different field of sports was present to showcase their support and accept the intense assault challenge of UnderArmour. The entire event area was full of crowd and dedicated challenge participants in making out the exhaustive exercise led by WOD Nation. John Hall and his girlfriend Maria Persson dominate the assault challenge, they both awarded as the male and female UnderArmour Assault Challenge champion.
Some of the photos taken during the Under Armour Assault Challenge grabbed from FranRamon.com
Under Armour two stores are now running to serve you! Go and drop at your nearest Under Armour stores.
Bonifacio High Street
1F 12-13 Bonifacio High Street, Taguig City, 1634
Bldg A, UG Level Dona Julia Vargas Ave. Wack-Wack, Mandaluyong
Daily: 10am -10pm
+63 2 654 5466