Coca-Cola Philippines kicked-off its 4th Football Festival


Last May 03, 2014 at Alabang Country Club, the most well-known beverage company in the world and in our country as well – Coca-Cola (Philippines) has recently kicked-off its fourth Football Festival which aims to promote and deepen the importance of active and healthy living. Having a chance to sit with Guillermo Aponte, President and General Manager of Coca-Cola Philippines in the press conference was truly pleasured as he discussed their commitments in the community.

“Coca-Cola believes that physical activity is requisite to being healthy. Understanding what energy balance is—that is calories in, calories out—means knowing that the calories we take in, whether from a slice of cake or a bottle of Coca-Cola, we should also be able to expend. That is the core of our overall program on wellbeing,” Aponte said.

The commitment of Coca-Cola Philippines towards the promotion of wellbeing is hinged on a global sustainability framework, which also involves women’s economic empowerment and environmental protection.

The Football Festival has attracted 3500 players (much higher number of participants compared 2700 last year) from different part of the country that fought against each other in 11 categories for the championship. The festival covers the entire size of country club with 22 football fields which played simultaneously for two days. The gradual growth of the football community signifies that many people wish to transform their lifestyle into an active and healthier life through sports.

You may refer to the photos attached below during the Football Festival

 Guillermo Aponte, President and General Manager of Coca-Cola Philippines
Mr. Guillermo Aponte, President and General Manager of Coca-Cola Philippines during the press conference
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Women’s Category

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Dedication of young athletes beats the heat

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My lootbag

News Release: Coca-Cola marks fourth season of Football Festival in bid to promote physical activity, healthy living

Manila, Philippines (3 May 2014) – In its ongoing commitment to promote active, healthy living, Coca-Cola Philippines recently kicked-off the fourth season of the Coca-Cola Football Festival at the Alabang Country Club.

The league gathers approximately 230 teams or close to 3,500 players from all over the country to vie for championships in 11 different age categories. Coca-Cola Football Festival is played on 22 football fields simultaneously and follows a 7A Side Football Format wherein each team is limited to 7 players. Only one team per club or school per division is allowed to join the cup.

“We are very happy with the response that the Coca-Cola Football Festival received in the previous seasons. Last year, we had about 2,700 players joining us on these fields and now we’re at the 3,500 mark. This proves the growing interest of Filipinos in football and it is something Coca-Cola Philippines would like to invest on so that in the long run, we could enjoin more people to take on more active, healthy lifestyles through sports,” said Guillermo Aponte, President and General Manager of Coca-Cola Philippines.

In 2013, teams such as the Green Barons, Miriam College, Xavier Football Club, Roxas Wildcats Football Club, Masbate Football Club, Makati Football Club, De La Salle University, FC Sikat, De La Salle Zobel, Makati FC Elite, and Makati Football School took home the championship trophies in various categories.

“Coca-Cola believes that physical activity is requisite to being healthy. Understanding what energy balance is—that is calories in, calories out—means knowing that the calories we take in, whether from a slice of cake or a bottle of Coca-Cola, we should also be able to expend. That is the core of our overall program on wellbeing,” added Aponte.

The commitment of Coca-Cola Philippines towards the promotion of wellbeing is hinged on a global sustainability framework, which also involves women’s economic empowerment and environmental protection.

Globally, the Company supports over 280 active healthy living programs in 115 countries, helping individuals make informed choices on food consumption, proper hydration, and the benefits of engaging in different forms of physical activity. Among those done locally are the Coca-Cola Football Festival, the Red Cross Million Volunteer Run, and ongoing Coca-Cola PBA Youngstars.

“Through our different programs and initiatives, we try to contribute in providing workable solutions to the current issues of today. That is our commitment as a Company. At the same time, we also help educate and promote that regular exercise, paired with a sensible, balanced diet is a step closer to having an active, healthy lifestyle,” Aponte added.

The Coca-Cola Football Festival is a collaborative effort between Coca-Cola Philippines, Powerade, Makati Football Club, Alabang Football School, Alabang Country Club, and the NCR Football Association.

Internationally, the Coca-Cola Company also has a long-standing relationship with FIFA since 1974, and has been an official sponsor of the FIFA World Cup since 1978. Through the Company’s ‘World’s Cup Campaign’, it invites the world to celebrate football as a force for social good.

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About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at http://www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at http://www.coca-colablog.com or find us on LinkedIn at http://www.linkedin.com/company/the-coca-cola-company.

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